Users are also able to watch events in real-time. What sets live streaming apart from other mediums is the ability to skip ads and on-demand content accessibility. That’s a huge growth considering that in 2016, the market’s worth was just $30.29 billion. It’s estimated that by 2021, the live streaming market will reach $70.05 billion. The Live Streaming Market is Worth Billions Most live streamers broadcast gaming content though there are other applications such as meetings, conferences, schooling, music, vlogging and many more. The most popular platforms for live streaming include Twitch, YouTube, and Facebook. Meaning after the live stream is over, a user can store the stream for posterity or upload it immediately to the platform of their choice such as social media sites. Live streaming also has the advantage of simultaneous playback and recording. In some cases, they can rewind the stream and view sections of the broadcast they may have missed. They have some flexibility on the resolution they’d like to watch videos in which is helpful for those with sluggish internet connections.

They can switch between content creators. It’s similar to a traditional TV broadcast only users get more options on how they’d like to consume content. Live streaming refers to content (audio or video) that’s being broadcast live through the internet via dedicated streaming software or webinar platform.

Twitch hosts 91% of streaming content in the market.

The live streaming market will grow to $223.98 billion by 2028.

One Taobao streamer earned $49.7 million in one day.80% of live stream viewers will watch a stream from a brand rather than read its blog.Twitch is one of the biggest live streaming platforms with 30 million daily visitors.54% of live streaming content is about gaming/esports.The live streaming industry is believed to have reached $70 billion in 2021.

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